File Name: advertising and promotion an integrated marketing communications perspective .zip
It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective the theme of the text catapults the reader into the business practices of the 21st century.
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Jurnal E-Bis Ekonomi-Bisnis is a peer-reviewed journal for academics, researchers, graduate students, early-career researchers, and undergraduate students, published by Politeknik Dharma Patria Kebumen, Indonesia. Jurnal E-Bis Ekonomi-Bisnis publish in twice a year with the primary objective to disseminate scientific articles in the fields of economics, business, and accounting. Tujuan dari makalah ini adalah untuk mengetahui implementasi elemen marketing communication mix bauran promosi dalam perspektif acara olahraga Asian Games. Makalah ini membahas pemahaman tentang bauran promosi, tipe, strategi yang diterapkan dan dampak yang diterima di ajang Asian Games Jakarta Palembang. Tipe bauran promosi yang dibahas dalam makalah ini yaitu advertising, sales promotion, public relation, dan personal selling. Keberhasilan suatu sport event tidak terlepas dari strategi promosi yang diambil, diperlukan kombinasi yang saling terintegrasi antar unsur bauran promosi. Adapun manfaat yang diterima atas keberhasilan suatu sport event yaitu bukan hanya bersifat jangka pendek namun juga jangka panjang.
View Interactive Catalogue. It notes that the design and development of marketing communications campaigns takes place against a backdrop of change, choice, chance and worldwide connections. It also recognises that to achieve success, brands need to be engaging, compelling to achieve stand-out amongst competition. Marketing Communications discusses issues such as: Understanding communications by exploring the past, present and examining the future; Planning, development and evaluation of marketing communication campaigns; Designing a more creative approach to stand-out relative to competing brands; Exploring case study exemplars to reflect and gain insight for future campaigns. To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters.
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