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Primary And Secondary Data In Research Pdf

primary and secondary data in research pdf

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Published: 27.04.2021

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Primary sources of data collection have their advantages such as addressing specific research problems and applications in data management and storage. On the other hand, secondary data gathering has also a range of benefits, best practices, and important meaning in the marketing and data world. For each type of business to be successful, it is absolutely crucial to have reliable information for the market and customer characteristics. This is where intensive research methods and data collection tools come to make it possible. Primary data is information collected directly from first-hand experience.

Primary Sources of Data and Secondary Sources of Data

Home Consumer Insights Market Research. Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research. Secondary research includes research material published in research reports and similar documents. These documents can be made available by public libraries, websites, data obtained from already filled in surveys etc. Some government and non-government agencies also store data, that can be used for research purposes and can be retrieved from them. Secondary research is much more cost-effective than primary research, as it makes use of already existing data, unlike primary research where data is collected first hand by organizations or businesses or they can employ a third party to collect data on their behalf.

Research does not always involve collection of data from the participants. There is huge amount of data that is being collected through the routine management information system and other surveys or research activities. The existing data can be analyzed to generate new hypothesis or answer critical research questions. This saves lots of time, money and other resources. Also data from large sample surveys may be of higher quality and representative of the population. However, there are certain ethical issues pertaining to secondary data analysis which should be taken care of before handling such data.

Secondary Research- Definition, Methods and Examples.

Secondary data refers to data that is collected by someone other than the primary user. Secondary data analysis can save time that would otherwise be spent collecting data and, particularly in the case of quantitative data , can provide larger and higher-quality databases that would be unfeasible for any individual researcher to collect on their own. However, secondary data analysis can be less useful in marketing research, as data may be outdated or inaccurate. Government departments and agencies routinely collect information when registering people or carrying out transactions, or for record keeping — usually when delivering a service. This information is called administrative data. A census is the procedure of systematically acquiring and recording information about the members of a given population. It is a regularly occurring and official count of a particular population.

In a time when data is becoming easily accessible to researchers all over the world, the practicality of utilizing secondary data for research is becoming more prevalent, same as its questionable authenticity when compared with primary data. These 2 types of data, when considered for research is a double-edged sword because it can equally make a research project as well as it can mar it. In a nutshell, primary data and secondary data both have their advantages and disadvantages. Therefore, when carrying out research, it is left for the researcher to weigh these factors and choose the better one. It is therefore important for one to study the similarities and differences between these data types so as to make proper decisions when choosing a better data type for research work. Primary data is the kind of data that is collected directly from the data source without going through any existing sources.

primary and secondary data in research pdf

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Secondary Data Analysis: Ethical Issues and Challenges

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Он пожал плечами: - Как только мы получим ключ, я проинформирую директора. Сьюзан не могла не поразить идея глобального прорыва в области разведки, который нельзя было себе даже представить. И он попытался сделать это в одиночку. Похоже, он и на сей раз добьется своей цели. Ключ совсем .

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Primary Sources of Data and Secondary Sources of Data

1 Comments

  1. Amber M.

    30.04.2021 at 11:13
    Reply

    Ajayi () states that primary data are factual and original, meanwhile, secondary data are the analysis and interpretation of primary data. Furthermore, he adds that primary data are collected originally by the researcher for the first time when the researcher conducts the research.

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