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Keiko Ueki-polet Editor. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. Dieter Rams created ten rules of design more tha "In the more than 40 years that he spent working at Braun, Dieter Rams established himself as one of the most influential designers of the twentieth century. Dieter Rams created ten rules of design more than twenty years ago.
Sometimes referred to as the ten commandments, they are just as relevant today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible. Less and More elucidates the design philosophy of Dieter Rams. In addition to the rich visual presentation of his designs, the book contains new texts by international design experts that explain how the work was created, describe its timeless quality, and put it into current context.
In this way, the work of Dieter Rams is given a contemporary reevaluation that is especially useful in light of the rediscovery of functionalism and rationalism in today s design. Less and More shows us the possibilities that design opens for both the manufacturer and the consumer as a means of making our lives better through attractive, functional solutions that also save resources. Get A Copy. Hardcover , pages.
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See 1 question about Less and More…. Lists with This Book. This book is not yet featured on Listopia. Community Reviews. Showing Average rating 4. Rating details. Sort order. Jun 01, Nirawit Jittipairoj rated it liked it. Very detailed account of modern German design and Dieter Rams.
The definitive book on Dieter Rams. There are no discussion topics on this book yet. Readers also enjoyed. About Klaus Klemp. Klaus Klemp. Books by Klaus Klemp. Power, Sister! Happy Women's History Month! Read more Trivia About Less and More: Th No trivia or quizzes yet. Welcome back.
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He still improves his designs to this day and is often cited by a new generation as a key influence on their work that is shaping the 21st century. Thus the ideology behind my design is engrained within the company. Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. A product is bought to be used.
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Anyone who thinks that minimalist or clean product design begins and ends with Jonathan Ive would be well served to check out the latest exhibit on Dieter Rams. Unfortunately, the exhibit in question was already held at the Suntory Museum in Osaka, Japan Rather than working for Braun, Rams was Braun, since of the 1, products designed during his stay, "Rams, or teams in which Rams was a member, designed of them. While the book's title Less and More nearly demands to be mistyped as Less is More, Rams himself explained his design approach as "Weniger, aber besser," which translates roughly to "Less, but Better," but the book remains indicative of its title.
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This essay uses insights gained from an art exhibit called ―Less and More: The Design Ethos. of Dieter Rams‖ and Rams's ―Ten principles.
His unobtrusive approach and belief in "Less, but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation. A year later, in , he took a break from studying to gain practical experience and finish his carpentry apprenticeship. He returned to the Wiesbaden School of Art in and graduated in architecture with honours in , after which he began working for Frankfurt-based architect Otto Apel. In , he was recruited to Braun as an architect and an interior designer. In , he became the chief design officer at Braun, a position he retained until
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German industrial designer, Dieter Rams has established himself as one of the most influential designers of the 20th century. His name has been strongly associated with the consumer products company Braun for which he had been working for over 40 years, and the Functionalist school of industrial design. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. Rams once explained his design approach in the phrase "Weniger, aber besser" which translates to "Less, but better. Good design is innovative Good design makes a product useful Good design is aesthetic Good design helps us to understand a product Good design is unobtrusive Good design is honest Good design is long-lasting Good design is consequent to the last detail Good design is concerned with the environment Good design is as little design as possible.
На крыше главного служебного здания АНБ вырос лес из более чем пятисот антенн, среди которых были две большие антенны, закрытые обтекателями, похожими на громадные мячи для гольфа. Само здание также было гигантских размеров - его площадь составляла более двух миллионов квадратных футов, вдвое больше площади штаб-квартиры ЦРУ.
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