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Concept Of Product Line And Product Mix Pdf

concept of product line and product mix pdf

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Marketing Mix: The 4Ps Of Marketing For Businesses

A successful product mix strategy enables a company to focus efforts and resources on the products and product lines within its offerings that have the greatest potential for growth, market share, and revenue. A product line refers to a product category or brand marketed by a company. Products within a product line all perform a similar function, offer similar benefits, target similar customers, are similarly priced, and follow similar distribution channels. Important product line attributes include line stretching, line filling, line modernization, and line featuring. A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio.

The product includes both tangible and intangible items available for sale in the market. A company sells a variety of products at a time. For example, PepsiCo sells hundred of products under the product lines of beverages, food, and nutritional products. These product lines, when combines, are known as product mix. The company may have one or several product lines, and each product line may have several products. When these product lines get together are known as the product mix of the company.

What Is a Product Mix?

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Beyond decisions about individual products and services , the product strategy also requires product line decisions. That is, it calls for building a product line. But what is a product line, and how should it be set up? An introduction to product line decisions. A product line is a group of products that are closely related manufactured by a single company. This close relationship comes from several product attributes: they function in a similar manner, are sold to the same target customers, are marketed in the same way or fall within the same price ranges. Each product line requires separate product line decisions.

concept of product line and product mix pdf

product mix of nestle pdf

A product is an item produced or procured by the business to satisfy the needs of the customer. It is the actual item which is held for sale in the market. A company usually sells different types of products. These different product brands are also known as product lines. A combination of all these product lines constitutes the product mix.

Marketers must often make product adjustments in order to keep the product competitive and continue to provide satisfaction to the buyer. Discuss strategies for adjusting products in response to changes in consumer taste and the marketplace. As more brands enter the marketplace, winning and holding buyers becomes more difficult. This is a result of:.

After having taken a look at the product line decisions , product mix decisions need to be discussed.

Product Line and Product Mix

ГЛАВА 116 - Читайте, мистер Беккер! - скомандовал Фонтейн. Джабба сидел весь потный, положив руки на клавиатуру. - Да, да, - сказал он, - читайте эту благословенную надпись. Сьюзан стояла рядом, у нее подгибались колени и пылали щеки. Все в комнате оставили свои занятия и смотрели на огромный экран и на Дэвида Беккера. Профессор вертел кольцо в пальцах и изучал надпись.

 Выключите, - приказал.  - Выключите эту чертовщину. Джабба смотрел прямо перед собой, как капитан тонущего корабля. - Мы опоздали, сэр. Мы идем ко дну. ГЛАВА 120 Шеф отдела обеспечения системной безопасности, тучный мужчина весом за центнер, стоял неподвижно, заложив руки за голову. Он не мог поверить, что дожил до подобной катастрофы.

 - El anillo. Кольцо. Беккер смотрел на него в полном недоумении. Человек сунул руку в карман и, вытащив пистолет, нацелил его Беккеру в голову. - El anillo.

Халохот прокручивал в голове дальнейшие события. Все было очень просто: подойдя к жертве вплотную, нужно низко держать револьвер, чтобы никто не заметил, сделать два выстрела в спину, Беккер начнет падать, Халохот подхватит его и оттащит к скамье, как друга, которому вдруг стало плохо. Затем он быстро побежит в заднюю часть собора, словно бы за помощью, и в возникшей неразберихе исчезнет прежде, чем люди поймут, что произошло.

Хотя большинство отделов АНБ работали в полном составе семь дней в неделю, по субботам в шифровалке было тихо. По своей природе математики-криптографы - неисправимые трудоголики, поэтому существовало неписаное правило, что по субботам они отдыхают, если только не случается нечто непредвиденное. Взломщики шифров были самым ценным достоянием АНБ, и никто не хотел, чтобы они сгорали на работе. Сьюзан посмотрела на корпус ТРАНСТЕКСТА, видневшийся справа. Шум генераторов, расположенных восемью этажами ниже, звучал сегодня в ее ушах необычайно зловеще.

Беккер вышел в коридор. Нет проблем. А как же проваливай и умри. ГЛАВА 36 Ручное отключение. Сьюзан отказывалась что-либо понимать.

Product Mix decisions – Width, length, depth and consistency

Он побледнел и вытер рукавом пот со лба. - Директор, у нас нет выбора.


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    The product mix of a company is generally defined as the complete set of all products a business offers to a market. The product mix (sometimes called “​product.

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